HOOGHOUDT / 

KENSINGTON PREMIUM 

In order to promote 'Bruine Jenever' of Dutch brand Hooghoudt a special premium cd single by dutch rockband Kensington was added to a promotional package and sold in liquor stores all over the Netherlands. The cd contained a previously unreleased live track of the band. Buyers of the special package could also win tickets to a unique rooftop concert.   

 

My role: Account, Project Management.

Company: Universal Music

Client: Hooghoudt