Mitsubishi presents a unique live experience at North Sea Jazz Festival 2015. Artists literally plug their live music into a new Mitsubishi Outlander PHEV. The live music is heard through the premium sound system of the car. Leading up to the festival Mitsubishi car owners could participate in an online contest to experience this unique live performance. Other visitors could also listen in using wireless headphones. 

 

My role: Account, Strategy, Concept.

Company: Universal Music

Client: Mitsubishi