In the run-up to the Euro Cup soccer all fans of the Dutch national team could leave a personal encouragement on the biggest postcard ever made. On facebook everyone could pick their own spot and add their profile picture to the design. During a training session

- just before the team left to the tournament - the actual postcard was presented to the team. 

 

My role: Account, Strategy.

Company: Folk Amsterdam (TMG)

Client: PostNL