During Amsterdam Dance Event Uber collaborated with DJ Afrojack. Afrojack picked up two of his fans in his Bentley Flying Spur. If you wanted to be the lucky one to be picked up by Afrojack and let him take you and a friend as a VIP to his Homecoming show at the Heineken Music Hall, you’ll had to be the first to order his ride through the Uber-app between 7 and 8 pm on the day of his show.

 

My role: Account, Concept.

Company: Universal Music

Client: Uber